Privacy Notice

  1. Introduction  

This privacy notice provides you with details of how we collect and process your personal  data through your use of our site including any  information you may provide through our site when you purchase a product or service, sign  up to our newsletter or take part in a prize draw or competition. 

By providing us with your data, you warrant to us that you are over 13 years of age. 

Emma Middleton is the data controller and we are responsible for your personal data  (referred to as “we”, “us” or “our” in this privacy notice). 

Contact Details 

Our full details are: 

Full name of legal entity: Emma Middleton Business Solutions 

Email address: 

Postal address: Dalby Grange, Dalby, Alford, Lincolnshire, LN13 0HQ 

If you are not happy with any aspect of how we collect and use your data, you have the right  to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority  for data protection issues ( We should be grateful if you would contact us  first if you do have a complaint so that we can try to resolve it for you. 

It is very important that the information we hold about you is accurate and up to date.  Please let us know if at any time your personal information changes by emailing us  at 

  1. What data do we collect about you? 

Personal data means any information capable of identifying an individual. It does not  include anonymised data. 

We may process certain types of personal data about you as follows: 

  •  Identity Data may include your first name, maiden name, last name, username,  marital status, title, date of birth and gender. 
  •  Contact Data may include your billing address, delivery address, email address and  telephone numbers. 
  •  Financial Data may include your bank account and payment card details.
  • Transaction Data may include details about payments between us and other details  of purchases made by you. 
  •  Technical Data may include your login data, internet protocol addresses, browser  type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to  access this site. 
  •  Profile Data may include your username and password, purchases or orders, your  interests, preferences, feedback and survey responses. 
  •  Usage Data may include information about how you use our website, products and  services. 
  •  Marketing and Communications Data may include your preferences in receiving  marketing communications from us and our third parties and your communication  preferences. 

We may also process Aggregated Data from your personal data but this data does not reveal  your identity and as such in itself is not personal data. An example of this is where we  review your Usage Data to work out the percentage of website users using a specific feature  of our site. If we link the Aggregated Data with your personal data so that you can be  identified from it, then it is treated as personal data. 

Sensitive Data 

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes  details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual  orientation, political opinions, trade union membership, information about your health and  genetic and biometric data. We do not collect any information about criminal convictions  and offences. 

Where we are required to collect personal data by law, or under the terms of the contract  between us and you do not provide us with that data when requested, we may not be able  to perform the contract (for example, to deliver goods or services to you). If you don’t  provide us with the requested data, we may have to cancel a product or service you have  ordered but if we do, we will notify you at the time. 

  1. How we collect your personal data 

We collect data about you through a variety of different methods including: 

Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by  communicating with us by post, phone, email or otherwise, including when you: 

  •  order our products or services; 
  •  create an account on our site; 
  •  subscribe to our service or publications; 
  •  request resources or marketing be sent to you; 
  •  enter a competition, prize draw, promotion or survey; or 
  •  give us feedback.

Automated technologies or interactions: As you use our site, we may automatically collect  Technical Data about your equipment, browsing actions and usage patterns. We collect this  data by using cookies, server logs and similar technologies. We may also receive Technical  Data about you if you visit other websites that use our cookies. Please see our cookie  policy for further details. 

Third parties or publicly available sources: We may receive personal data about you from  various third parties and public sources as set out below  

  •  analytics providers such as Google based outside the EU; 
  •  advertising networks such as Facebook based inside OR outside the EU; • Contact, Financial and Transaction Data from providers of technical, payment and  delivery services such as Stripe, PayPal, Active Campaign, Click Funnels, Thinkific based inside OR outside the EU. 
  •  Identity and Contact Data from publicly availably sources such as Companies House  and the Electoral Register based inside the EU. 
  1. How we use your personal data 

We will only use your personal data when legally permitted. The most common uses of your  personal data are: 

  •  Where we need to perform the contract between us. 
  •  Where it is necessary for our legitimate interests (or those of a third party) and your  interests and fundamental rights do not override those interests. 
  •  Where we need to comply with a legal or regulatory obligation. 

Generally, we do not rely on consent as a legal ground for processing your personal data,  other than in relation to sending marketing communications to you via email or text  message. You have the right to withdraw consent to marketing at any time by emailing us  at 

Purposes for processing your personal data  

Set out below is a description of the ways we intend to use your personal data and the legal  grounds on which we will process such data. We have also explained what our legitimate  interests are where relevant. 

We may process your personal data for more than one lawful ground, depending on the  specific purpose for which we are using your data. Please email us at if you need details about the specific legal  ground we are relying on to process your personal data where more than one ground has  been set out in the table below.

Purpose/activity – to register you as a new customer

Type of data – a) identity, b) contact

Lawful basis for processing – performance of a contract with you 

Purpose/activity – to process and deliver your order including a) manage payments, fees and charges, b) collect and recover money owed to us

Type of data – a) identity, b) contact, c) financial, d) transaction, e) marketing and communications

Lawful basis for processing – a) performance of a contract with you, b) necessary for our legitimate interests to recover debts owed to us

Purpose/activity – to manage our relationship with you which will include a) notifying you about changes to our terms or privacy policy, b) asking you to leave a review or take a survey

Type of data – a) identity, b) contact, c) profile, d) marketing and communications

Lawful basis for processing – a) performance of a contract with you, b) necessary to comply with a legal obligation, c) necessary for our legitimate interests to keep our records updated and to study how customers use our products/services

Purpose/activity – to enable you to partake in a prize draw, competition or complete a survey

Type of data – a) identity, b) contact, c) profile, d) marketing and communications

Lawful basis for processing – a) performance of a contract with you, b) necessary to comply with a legal obligation, necessary for our legitimate interests to keep our records updated and to study how customers use our products/services, to develop them and grow our business

Purpose/activity – to administer and protect our business and our site (including trouble shooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Type of data – a) identity, b) contact, c) technical

Lawful basis for processing – a) necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise, b) necessary to comply with a legal obligation

Purpose/activity – to deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising

Type of data – a) identity, b) contact, c) profile, d) usage, e) marketing and communications, f) technical

Lawful basis for processing – necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy

Purpose/activity – To use data analytics to improve our website, products, services, marketing =, customer relationships and experiences

Type of data – a) technical, b) usage

Lawful basis for processing – necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

Purpose/activity – to make suggestions and recommendations to you about goods or services that may be of interest to you

Type of data – a) identity, b) contact, c) technical, d) usage, e) profile

Lawful basis for processing – necessary for our legitimate interests to develop our products/services and grow our business

Marketing communications 

You will receive marketing communications from us if you have: 

  •  requested information from us or purchased goods or services from us; or • if you provided us with your details and ticked the box at the point of entry of your  details for us to send you marketing communications; and 
  •  in each case, you have not opted out of receiving that marketing. 

We will get your express opt-in consent before we share your personal data with any third  party for marketing purposes. 

You can ask us or third parties to stop sending you marketing messages at any time by  following the opt-out links on any marketing message sent to you OR by emailing us  at any time. 

Where you opt out of receiving our marketing communications, this will not apply to  personal data provided to us as a result of a product/service purchase, warranty  registration, product/service experience or other transactions. 

Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we  reasonably consider that we need to use it for another reason and that reason is compatible  with the original purpose. If you wish to find out more about how the processing for the  new purpose is compatible with the original purpose, please email us  at 

If we need to use your personal data for a purpose unrelated to the purpose for which we  collected the data, we will notify you and we will explain the legal ground of processing. We may process your personal data without your knowledge or consent where this is  required or permitted by law. 

  1. Disclosures of your personal data 

We may have to share your personal data with the parties set out below for the purposes  set out in the table in paragraph 4 above: 

  •  Service providers who provide IT and system administration services. • Professional advisers including lawyers, bankers, auditors and insurers who provide  consultancy, banking, legal, insurance and accounting services. 
  •  HM Revenue & Customs, regulators and other authorities based in the United  Kingdom and other relevant jurisdictions who require reporting of processing  activities in certain circumstances. 
  •  Third parties to whom we sell, transfer, or merge parts of our business or our assets. 

We require all third parties to whom we transfer your data to respect the security of your  personal data and to treat it in accordance with the law. We only allow such third parties to  process your personal data for specified purposes and in accordance with our instructions. 

  1. International transfers 

Countries outside of the European Economic Area (EEA) do not always offer the same levels  of protection to your personal data, so European law has prohibited transfers of personal  data outside of the EEA unless the transfer meets certain criteria. 

Many of our third parties service providers are based outside the European Economic Area  (EEA) so their processing of your personal data will involve a transfer of data outside the  EEA. 

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar  degree of security of data by ensuring at least one of the following safeguards is  implemented: 

  •  We will only transfer your personal data to countries that have been deemed to  provide an adequate level of protection for personal data by the European  Commission; or
  •  Where we use certain service providers, we may use specific contracts or codes of  conduct or certification mechanisms approved by the European Commission which  give personal data the same protection it has in Europe; or 
  •  Where we use providers based in the United States, we may transfer data to them if  they are part of the EU-US Privacy Shield which requires them to provide similar  protection to personal data shared between the Europe and the US. 

If none of the above safeguards is available, we may request your explicit consent to the  specific transfer. You will have the right to withdraw this consent at any time. 

Please email us at if you want further  information on the specific mechanism used by us when transferring your personal data out  of the EEA. 

  1. Data security 

We have put in place appropriate security measures to prevent your personal data from  being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In  addition, we limit access to your personal data to those employees, agents, contractors and  other third parties who have a business need to know such data. They will only process your  personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will  notify you and any applicable regulator of a breach where we are legally required to do so. 

  1. Data retention 

We will only retain your personal data for as long as necessary to fulfil the purposes we  collected it for, including for the purposes of satisfying any legal, accounting, or reporting  requirements. 

To determine the appropriate retention period for personal data, we consider the amount,  nature, and sensitivity of the personal data, the potential risk of harm from unauthorised  use or disclosure of your personal data, the purposes for which we process your personal  data and whether we can achieve those purposes through other means, and the applicable  legal requirements. 

By law we have to keep basic information about our customers (including Contact, Identity,  Financial and Transaction Data) for six years after they cease being customers for tax  purposes. 

In some circumstances you can ask us to delete your data: see below for further  information.

In some circumstances we may anonymise your personal data (so that it can no longer be  associated with you) for research or statistical purposes in which case we may use this  information indefinitely without further notice to you. 

  1. Your legal rights 

Under certain circumstances, you have rights under data protection laws in relation to your  personal data. These include the right to: 

  •  Request access to your personal data. 
  •  Request correction of your personal data. 
  •  Request erasure of your personal data. 
  •  Object to processing of your personal data. 
  •  Request restriction of processing your personal data. 
  •  Request transfer of your personal data. 
  •  Right to withdraw consent. 

You can see more about these rights at: gdpr/individual-rights/ 

If you wish to exercise any of the rights set out above, please email us 


You will not have to pay a fee to access your personal data (or to exercise any of the other  rights). However, we may charge a reasonable fee if your request is clearly unfounded,  repetitive or excessive. Alternatively, we may refuse to comply with your request in these  circumstances. 

We may need to request specific information from you to help us confirm your identity and  ensure your right to access your personal data (or to exercise any of your other rights). This  is a security measure to ensure that personal data is not disclosed to any person who has no  right to receive it. We may also contact you to ask you for further information in relation to  your request to speed up our response. 

We try to respond to all legitimate requests within one month. Occasionally it may take us  longer than a month if your request is particularly complex or you have made a number of  requests. In this case, we will notify you and keep you updated. 

  1. Third-Party links 

This website may include links to third-party websites, plug-ins and applications. Clicking on  those links or enabling those connections may allow third parties to collect or share data  about you. We do not control these third-party websites and are not responsible for their  privacy statements. When you leave our website, we encourage you to read the privacy  notice of every website you visit.

  1. Cookies 

You can set your browser to refuse all or some browser cookies, or to alert you when  websites set or access cookies. If you disable or refuse cookies, please note that some parts  of this website may become inaccessible or not function properly. For more information  about the cookies we use, please see our cookie policy

This privacy policy was last modified on 7th May 2021 and was first made effective on 1st January 2021. 

Earnings Disclaimer & Policies 

Every effort has been made to accurately represent earnings, products, and their potential  on this site. 

None of the products, services, or information shared on this site guarantees that you will  earn money or have any level of success. Your earnings and potential to earn is based on  the person using the products, their ideas, and the techniques they use. None of these  products or services are positioned or should be interpreted as a get-rich quick scheme. Any claims or examples of results and earnings listed on this site can be verified upon  request.  

Emma Middleton Business Solutions is not responsible for any results or consequences that  may or may not be achieved from the application of material on this site or within products.  

We are also not responsible for any actions that you take. 

There are various factors that are relevant to determining your actual results and level of  success, and no guarantees can be made that you will achieve results similar to ours or  anyone else’s. There are no guarantees made that you will achieve any results from ideas,  products, services, techniques, or information presented on this site or within our product portfolio.