In this podcast episode I discuss part of the market research process that I really enjoyed and that was finding my ideal customer. The first part of the process is to complete a series of questions about your ideal avatar and rather than just listing them all...
I often have people saying to me things like ‘I don’t like numbers, I am rubbish at adding up or I hated Maths at school’ Sound familiar? The statistics for the failure of first time businesses are frightening. In the UK in the first year of trading one in five...
Welcome to the Blossoming Business with Emma Middleton podcast. What is a successful business? I use the term successful business all the time with my clients, in my marketing and in conversations with friends and contacts and I thought it would be...
Finding the time! Finding the time! It is something that many of my clients talk about and is also a conversation that is often discussed amongst my friends. We have often got all the ideas and know what we would like to be doing but we never quite manage to get it...
