Welcome to the Blossoming Business with Emma Middleton podcast.

In this episode join me as I talk about a topic that we all do everyday either consciously or sub consciously and that is market research which is essentially checking the viability of our ideas. I mainly talk about research into your competitors and the market as a whole.

All we are trying to do as part of this research is validate our business idea. We are all guilty of comparing ourselves to others (whether its personally or in business) and it is really important that at this stage we do not look at someone else’s website and think that what they are doing is amazing and I will never be able to complete with them.

First of all there is no one else in the world like you. If you and I were to deliver exactly the same service to the same person we would not deliver it in the same way, we would not offer the same customer service, we would not bring the same experiences and stories and we would not use the same language.

Secondly those websites that look better than you or the Facebook groups that have lots of followers are just further along on the same journey as you. They once started out just as you are doing with no website and no followers and they have gradually increased their businesses to what you see today.

I meet lots of women who dream of setting up their own business but are finding it difficult to navigate those first steps and often don’t know where to start, what the priorities are or where to find the information they need.

Sometimes it is a business in a completely new area that they are passionate about or it might be a hobby they want to take professional and sometimes they just think that their dream business is really only a dream and there is no chance of it becoming reality.

I am lucky enough to have worked with women in this situation and while it is not always easy and they have put in some hard work and hours it has been a privilege to watch their businesses grow and flourish. We all have at least one business in us and my free guide will help you work out what yours is. It is a tried and tested process and the exact one that I go through with my clients.

To download it go to emmamiddleton.co 

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