In this podcast episode I discuss part of the market research process that I really enjoyed and that was finding my ideal customer.

The first part of the process is to complete a series of questions about your ideal avatar and rather than just listing them all out here I have added a link here to a document which takes you through them all. 

The aim of the questionnaire is that once you have completed it you should know your ideal avatar intimately almost like you have been a fly on the wall in their home or read their diary.

Once the desk top exercise is completed it is time to get out there and speak to people and one of my favourite additional questions to ask in relation to the product or service you are looking to sell is ‘If I could wave a magic wand and get you the results you are after, what would those results look like?’.

They are your new business partner – you will ask them their opinion on everything you do every day and you will start thinking like them as you plan your business. 

Your client avatar will take you from the point of ‘This is what I think my customers want to This is what I know my customers want’ and there is a huge difference between the two!.

I meet lots of women who dream of setting up their own business but are finding it difficult to navigate those first steps and often don’t know where to start, what the priorities are or where to find the information they need.

Sometimes it is a business in a completely new area that they are passionate about or it might be a hobby they want to take professional and sometimes they just think that their dream business is really only a dream and there is no chance of it becoming reality. 

I am lucky enough to have worked with women in this situation and while it is not always easy and they have put in some hard work and hours it has been a privilege to watch their businesses grow and flourish.

We all have at least one business in us and my free guide will help you work out what yours is. It is a tried and tested process and the exact one that I go through with my clients.

To download it go to www.emmamiddleton.co

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